What an odd question:
Do You Use a Marketing Match or a Flamethrower?
There’s a good reason I ask …
When it comes to self-promotion, most artists and entrepreneurs lean toward the flamethrower approach.
They exclaim, “Let’s hit the scene with all guns blazing!” Or “We’re gonna set this town on fire!”
Or simply, “Let’s launch a big marketing push for the new (album, book, event, restaurant, product, service, website, etc).”
If this describes you, here’s a word of warning!
Don’t get me wrong. I’m not saying this flamethrower-type tactic doesn’t have it’s place.
In certain instances, it makes sense to do something extra to create excitement — especially around the launch of a new project.
But relying only on the flamethrower to set your product, service, or career on fire is a weak long-term strategy.
What’s far better and most effective is a consistent use of matches.
Every week, month after month, year after year, you light a match to set a small fire in a specific place for a particular audience.
Imagine you have 10 candles in a room that you want to light.
Using a flamethrower, you could definitely light all 10 candles. You’d also scorch the walls, the furniture, the drapes, and more. There would be a lot of wasted energy expended on the wrong things.
With a match, you target exactly the outcome you want in a more economical and fruitful way.
You reach your objective without melting the candles or leaving a big mess behind.
And, if you light enough candles, with a consistent and persistent message, in good time the entire room will be illuminated with light!
So, how do you want to market your offering?
With a match … or a flamethrower?
I’d love your thoughts on this!
How do you approach marketing and self-promotion? Are you a match person or a flamethrower person?
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This is Day 12 of my 30-Day Blog Writing Challenge.
Bob Baker helps musicians, authors, artists, and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world!