Guerrilla Music Marketing: Five Self-Promotion Principles for Musicians

1) Question everything you’ve ever been told about the music business

These days, you get to pick and choose which existing “rules” truly apply to you — and you can create more empowering rules that suit you along the way.

2) Give yourself permission to succeed

3) Whenever you take action to promote your music, you must know exactly why you’re taking the action to begin with

4) Think outside of your mental box

But when it comes to promoting your music, this routine way of thinking — and acting — is stunting your progress.

5) Have fun — marketing shouldn’t be so damn serious!

Promotion should not be a burden. It should be energizing and enjoyable. You should bring a sense of playfulness and creativity to your marketing.

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