How Michele McLaughlin Got 2 Billion Music Streams as a Solo Piano Artist

Bob Baker
2 min readAug 17, 2024

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In my interview with Michele McLaughlin, she shared her remarkable journey as a solo piano artist thriving in the digital music era.

Michele’s streaming income has steadily risen by 15–20% annually over the past few years.

She attributes this success to her strategy of being present on every available streaming platform, which has allowed her music to reach nearly 2 billion total streams and downloads.

Watch/listen to the full interview here:

Here’s a summary of Michele’s story and advice:

She emphasizes the importance of patience and perseverance for aspiring artists.

This was music to my ears:

She suggests not letting negative self-talk or comparison with others deter your progress. Instead, embrace trial and error to discover what works best for you.

Michele’s dedication to her craft is evident in her continuous efforts to engage with her audience through social media and live performances, even after the challenges posed by the pandemic.

Despite the digital focus, Michele still values physical products, noting a surprising rise in CD sales, particularly during the holiday season.

She also offers sheet music and songbooks, catering to both listeners and piano enthusiasts.

Michele’s passion for music is deeply rooted in her identity. She described her creative process as therapy and a diary of her life.

This genuine connection to her art is what drives her to create and share her music with the world, inspiring others along the way.

Overall, Michele’s story is a testament to the power of dedication, adaptability, and staying true to one’s passion.

Her success in the ever-evolving music industry serves as an inspiration to artists everywhere.

You can reach Michele at

https://michelemclaughlin.com/

https://www.youtube.com/@michelemclaughlinmusic/videos

https://www.facebook.com/michelemclaughlinmusic/

https://www.instagram.com/michelemclaughlin/

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Bob Baker
Bob Baker

Written by Bob Baker

My mission in life is to inspire & empower people through audio affirmations, guided meditations, books, podcasts, music, art, coaching, and improv comedy.

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