Are you a musician, writer, visual artist, actor, crafter, designer, or some other type of maker or creative entrepreneur?
Make More of an Impact and Attract More Fans in 2019
I bet you already possess many of the factors needed for success in the arts: talent, originality, vision, mindset, determination, and more.
But there’s a good chance you also feel frustrated by slow progress and lukewarm results when it comes to growing your fan base, booking gigs, or making sales.
Afters decades of working with hundreds of successful musicians, authors, and artists … and being self-employed in the arts myself … I’ve discovered there’s one simple habit you can develop that will greatly improve your progress.
I’m talking about consistently sharing your work online
Doing “marketing research” can be helpful. Coming up with a “social media plan” is great. But all that is meaningless without developing simple new habits to back them up!
Want to know the best way to effectively share your creativity online? You guessed it: Stop learning and planning and start doing it! And do it consistently!
Here’s the bottom line …
You won’t make much of an impact with your creativity until a small but growing group of people know, appreciate, and support you.
And, the more passionately they embrace you, the more they’ll spend their time, attention, and money on you.
So … what’s the best way to reach and engage with fans online?
All you have to do is develop a regular habit of publicly sharing your work.
I know. Easier said than done.
In fact, most artists rarely share their work online. And for all sorts of reasons, such as:
- They feel too vulnerable
- They’re afraid of what people might think
- They’re worried it’ll seem too spammy
- They think they don’t have time
- They’re not sure what to post
- They don’t think anybody cares about what they create
- They think people will steal their stuff
- They think they’ll annoy their friends and followers
Sound familiar? The only thing is …
Successful artists share their work online all the time!
And they do it authentically, in a way that endears them to their fans.
That’s exactly what I’ve done for decades to spread my message and maintain my self-employed status.
It works. The last time I had a day job was 2004.
The good news is, you don’t have to be active on EVERY social site — Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, and on and on!
Just pick one or two to focus on and commit to it. That makes it a lot easier!
Are you sharing your music, words, or art on a regular basis? If not, you’re probably not attracting fans and building your career at a pace you’re happy with.
Posting something online once or twice a week is good. But, when you’re really ready to rev up the fan-building machine, commit to sharing something every day.
Yes. Every day!
If you can maintain that pace year round, all the power to you. But if that seems too intimidating, could you commit to doing it for 30 days?
Also, would you be more likely to stick with it if you weren’t doing this alone?
Would it help to feed off the energy of a group of other creative people embarking on the same journey?
That’s why I’m launching the 30-Day Share Your Creativity Challenge on January 7, 2019!
It’s a four-week experience designed to give you a creative community and a support system to help you develop the habit of sharing your work online.
The challenge starts Monday, January 7, and ends Wednesday, February 6, 2019.
What will you get out of the 30-Day Challenge?
You will …
- Develop a new habit of consistently sharing your creativity online
- Learn HOW to share your work in a way that is comfortable and authentic (and definietly NOT spammy)
- Get weekly checklists filled with posting ideas you can easily create and share
- Discover simple ways to create two-way conversations with your fans instead of ineffective one-way announcements
- Increase the odds you’ll get wider exposure, make connections, and even sell something
- Create momentum and opportunities you wouldn’t have otherwise
- Interact with other kindred creative spirits on the same journey
- Develop a new habit you can continue well beyond the 30 days
You Have TWO Levels of Participation to Choose From …
The BASIC Level includes:
A Private 30-Day Challenge Facebook Group.
You’ll benefit from the energy of a creative community. Everyone who signs up for the program will get exclusive access to this private Facebook group. That’s where most of the group energy and interaction will take place.
Go there as often as you’d like and post updates on your progress. Get feedback, share your successes and struggles, ask for advice, and maybe even find other creative people to partner with on future projects.
Weekly Conference Calls.
I will host five one-hour Zoom group conference calls on Wednesdays, starting January 9, at 12:00 Noon Eastern (11:00 AM Central, 9:00 AM Pacific).
During these weekly calls I’ll discuss social media marketing strategies, answer your questions, invite people to share their progress, and help you overcome challenges.
These Zoom calls will be recorded so you can listen to them later.
Weekly Checklists of Ideas.
You’ll never be at a loss for what to post again. Every week you’ll get at least seven new ideas for fun, creative, helpful things to post that your fans will enjoy.
Take these ideas and make them your own, using the communication mode and platforms that suit you best!
Video Lessons and Worksheets.
Throughout the program I’ll post short video messages or broadcast live within the private Facebook group. In these sessions I’ll poke and prod you to keep taking action.
I’ll give you my best advice on what to post and how to position yourself so you attract your ideal fans. I’ll also answer your questions and cater to the specific needs of the group.
In addition, you’ll get links to printable worksheets and checklists you can use to clarify your fan-attraction plan and record your progress.
You’ll also have the option to team up with a 30-Day Challenge Success Partner.
Hands down, this will be the most valuable aspect of the 30-day program, if you take advantage of it.
You will have the option of being paired with another creative person also enrolled in the challenge. Think of them as an accountability partner and personal cheerleader. This Success Partner is someone you will connect with briefly about three times a week during the program.
Knowing you will talk to someone adds a new level of commitment to being consistent. It’s also a great way to get advice and support from another artistic soul who understands you and is going through the same journey.
The fee for this level is only $97 USD — one of the most affordable 30-day programs I’ve ever offered!
The PREMIUM Level includes:
Everything in the Basic Level above, plus …
A One-on-One Personal Strategy Session with Me
If you take this option, you and I will have a private strategy session by phone, Skype, or some similar means for up to 60 minutes.
Use this time to address whatever aspect of your creativity I can help you with most: marketing, productivity, branding, book publishing, juggling a lot of interests, etc.
You can schedule this session at any time during the 30-day program or wait up to six months to use it. It’s up to you.
A $100 credit toward a collection of my digital resources
I’ll give you access to any of my downloadable ebooks, audio programs, or online courses — up to $100.00 USD in value.
The fee for this level is only $247 USD
Here’s a sweet video from singer Michelle Gold:
Let’s do this — starting January 7, 2019. And let’s do it together!
What About Bob?
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world.
He is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands.
Bob supplements his income with music (as a singer, songwriter, guitarist), visual art (as an acrylic painter), and improv comedy (as a teacher and performer).
A prolific writer with dozens of books, ebooks, audio programs and online courses, he served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.
Bob is the author of the highly acclaimed Guerrilla Music Marketing Handbook (which appeared in the movie The School of Rock, starring Jack Black) and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music.
CD Baby called him “The Godfather of Independent Music Marketing.” Bob is also an adjunct professor in the music department at Lindenwood University in St. Charles, MO.
According to the Salt Lake Tribune, “Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry’s leaders in helping musicians leverage online web and marketing strategies to boost their careers.”
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Electronic Musician, Music Connection, The Guardian in the U.K., Canadian Musician, Publishers Weekly, VIBE magazine, E! Online, and even The Onion!
Bob’s other titles include The Empowered Artist, The Passion Principles, Unleash the Artist Within, The Guerrilla Guide to Book Marketing, Branding Yourself Online, The DIY Career Manifesto, and The Improv Comedy Musician(co-written with Laura Hall from Whose Line Is It Anyway?).
Steve’s video is about a live event Bob hosted in 2015: