Here’s a quick but powerful thought …
A few years ago I was considering making an investment in a program produced by a well-known marketing expert.
At close to $300, it wasn’t exactly an inexpensive program.
I appreciate the value of education. No doubt. But I am also frugal when it comes to the way I spend money — as I’m sure you are too.
I had to justify the purchase.
So here’s the thought process that went through my head …
“If I make this investment, I must make a commitment to finding at least one good idea that will earn back the price of the program — and hopefully a lot more.”
I envisioned sitting down with the material for at least an hour a day, taking detailed notes, and seriously brainstorming how I could implement the ideas.
I thought about how fun it would be to turn it into a personal challenge:
“Your mission is to find the one or two idea nuggets in this program that will help you make a difference in people’s lives while also earning a profit. Don’t hold back. Think big!”
Then it hit me …
Why should I limit this mindset to this product alone? Why should I limit it to high-priced learning materials only?
Couldn’t I apply that same opportunity-seeking mentality to everything I read, listen to, and watch?
Of course. And so can you!
Therefore, I issue the following challenge …
Select a book, an online course, a collection of blog posts or podcasts, or a workshop you plan to attend.
Trick yourself into believing that you are starring in a reality TV show. Then imagine the producers have hidden a million-dollar idea in the book, post, audio, video, or live event.
It’s now your mission to discover the idea and put it to use!
(To add more mental leverage, imagine you had to pay $10,000 to star in the TV show. And finding the million-dollar idea is the only way you’ll earn back your investment.)
Have faith that the idea is there. Don’t worry about how you will implement it.
Just know that once you uncover this gem of an idea, it will lead to greater exposure, contribution and reward for you.
Are you up for the challenge?
Great. Go forth and find the hidden idea!
Then come back here and report your results in the comments below.
I’d love your thoughts on this!
Are you inclined to learn and implement ideas you have paid for? What does it take for you to really “lean into” your research and take action?
Please leave a comment, give this article a clap or five :) and share it with someone who would benefit from reading it.
This is Day 13 of my 30-Day Blog Writing Challenge.
Listen to an extended audio podcast version of this article here:
Bob Baker helps musicians, authors, artists, and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world!
Listen to his Creative Entrepreneur or Music Marketing podcasts.
Check out Bob’s books on Amazon and follow him on Facebook, LinkedIn, Twitter, and Instagram.
He also creates affirmation and guided meditation recordings on his YouTube channel, Spotify, iTunes, Bandcamp, and other platforms.
